debian mentors/ glossary/ New Maintainer's Guide
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The Debian New Maintainer's Guide

The Debain New Maintainer's Guide attempts to provide an overview of Debian packaging to the uninitiated. It leads the new maintainer through creating a simple package, explaining some of the concepts and tools as it goes along.

It doesn't cover everything though (hence sites like this), and it is certainly no replacement for the DebianPolicy and DevelopersReference.